Creating and maintaining a website can seem like a huge investment, of time, effort, and of course, MONEY! But is building a website worth the investment? Read on to find out!
If you’re a business that operates from a brick-and-mortar location, it can seem unnecessary to build a website. Maybe you rely on foot traffic or word-of-mouth referrals to grow your business – creating and maintaining a website can feel like a lot of unnecessary work with very little benefit.
However, in this digital age, it is undeniable that having an online presence is important, especially if your competitors are embracing going digital as well. Of course, there are costs involved, but building a website is definitely worth the investment in the long run - and here's why:
Having a website cuts down on advertising costs
The traditional marketing routes of brochures, billboards, and store displays are gradually being replaced with digital advertising, and for a good reason. Digital advertising materials cost far less to create, produce, and distribute to a wide audience. In addition, they are easy to edit or tweak – imagine spotting a typo on a brochure you’ve printed 1000 copies of!
Having a website opens the world of digital advertising to you, as digital advertisements require a relevant landing page to link the ads to. Sure, you could link to a Facebook page or a page on someone else’s website – but it’s likely your ads will perform poorly and your cost will increase drastically as a result. Thus, creating your own website and creating a digital marketing plan from there is a great way to keep up with the times, remain relevant, and save costs in the process.
Having a website increases your consumer base at minimal cost
Having a website is essentially having a global store that is open 24/7 – no personnel needed. This makes your brand available to whoever may be searching for it, regardless of time and place. This is incredibly valuable in increasing your consumer base as people are able to access information about your brand at virtually no cost to you.
Additionally, many digital advertising avenues have the option of retargeting people who have visited your website. That means that every click into your website generates a lead that you can follow up on, effectively channeling people into your consumer funnel. Compare this to a physical store, where every visitor may or may not leave their information – thus leading to wasted leads and a slower growing consumer base.
Having a website can directly increase profits
Having a wider advertising reach and a fast growing consumer base both contribute to increased sales. However, having a website also directly presents an online platform on which people can perform a conversion action. If you are a business that sells products, then making your inventory available for browsing or even purchase on your website offers additional avenues by which sales can be made. For a service-based business, having a sign-up form online also increases the chances that people will convert.
With increased profits and decreased costs, the answer is clear: building a website is definitely worth the investment!
Want to build your website but not sure where to start? Contact us for a FREE consultation now!